Some of the benefits of promoting your website include:

o Finding potential new business
o Ensuring existing customers can find your online information
o Maintaining a professional appearance
o Ensuring your competition doesn’t have an advantage over you

Here’s a list of things you can do to help promote your website.

1. Take advantage of existing paperwork and other items that you distribute anyway. That means if you regularly distribute any of the following: invoices, business cards, packing slips, compliment slips, brochures, fliers, calendars, promotional clothing, packaging, emails (in the signature), or business letters, then you should include your web address in all these places. If you are going to send it or give it away anyway, you may as well give yourself some free advertising. Who knows who’ll see it. A good rule of thumb is “more means more” – the more places you advertise your website, the more people will visit.

2. Take advantage of existing advertising. If you already have any newspaper ads, or Golden Pages / Yellow Pages ads, then make sure they include your web address. (Note: make sure the link to your website is functional – misspellings can easily occur so the only sure way to be sure it works is to test it!)

3. Are you a member of a professional association? Many professional associations advertise their members, and if yours does make sure your website is listed. The great thing about professional associations is that they often have some valuable PR (Page Rank – a Google ranking factor which relates to the number and quality of links pointing to a website). Your website may be able to inherit some valuable PR by getting a link from such sites.

4. Online Directories. There are virtually endless amounts of online directories that allow you to advertise for free. Google uses the Open Directory (DMOZ) for generating the information contained in some search results, so if you can get your website listed here it’s potentially beneficial. (Note: DMOZ is notoriously difficult to be listed in because all submitted sites are viewed by editors prior to being listed to ensure they meet certain criteria. This criteria is liberal at best in describing what is being looked for, so it’s difficult know exactly what constitutes a worthy site. It’s free to submit however, so there’s nothing to lose by submitting your site, even if it’s not included). If you do a search for “Free Online Directory” you’ll find there are plenty more directories to list your website.

5. Classified ads. Classified ads are often free and heavily viewed. Again just search for “online classified ads” and you should get loads of places to list your site.

6. Local business listings. Many towns keep lists of local businesses, and your business may already be listed. Make sure there is a link to your website within the listing.

7. Do you have a social networking account (Facebook, Twitter, Linked In, etc)? Make sure it contains a link to your website. Did you know you can create a company account on many of these sites? These sites will soon be (and may already be) crawlable by search engines and information you post there could be included in search results. These sites can also be helpful to keep a friendly dialogue open between you and your customers by giving them an informal means to communicate with you and your business. If your target audience is younger than 30 you should definitely embrace the social media website.

8. Start a blog. If you know something that you think would interest people then write about it in a blog (making sure to include a link to your website if the blog is not on your website). There are numerous free blogging platforms such as Blogger.

9. Upload a video to YouTube. Google now includes videos, images, maps and news in search results along with regular website results, and studies have shown that viewers are drawn to visual results (videos and images) before standard search results. If you can video some aspect of your business that may be interesting to people (how-to videos are great, and humorous videos are popular), then upload it to YouTube and include some relevant keywords in the video description, and of course a link to your website!

10. Are you active in any online forums or groups? If you create a profile for yourself you can often add a link to your website so that the link shows any time you post a comment. Comment spam is generally frowned upon so make sure you have some intelligent input before leaving loads of spammy comments on forums.

11. Add a Google Maps listing. Quite often the top search result in Google will be a map showing local business listings, so this is a great way to get your business right at the top of page 1 in Google. While there are no clear instructions for how Google determines which businesses to list in the map that it shows in the search results, including relevant keywords in the business description and category seems to help.

12. Pay Google to advertise. AdWords allows you to specify a daily budget for advertising, and this may work really well if you are selling something on your site.

13. Press Releases. Press releases are picked up by news services and can potentially drive a lot of traffic to your website. If you have a new product or service that you’d like people to know about then this is potentially a great way to tell people about it.

14. Do you have friends or business associates that can include a link to your website? If you have a trusted customer, supplier, or perhaps a company that offers the same service in a different geographical region then agree to advertise each others website.

15. Determine which searches you’d like to show up for and see what’s presently showing up. You may find some unexpected places that you can advertise in as well – e.g. it’s not unusual to find free directory listings in the search results.

Promoting your website is just a link in the Search Engine Optimization chain. Be sure to consider all aspects of SEO in order to get great performance from your website.

Source : http://ezinearticles.com/?15-Ways-to-Promote-Your-Website&id=3363636

A question often asked of SEO experts, is what is The Best SEO trick, or the best seo tactic, or the best seo tip – the fact is though there is no best trick or tactic, but there IS, I believe, a best SEO strategy.

The best SEO strategy in my opinion, and experience – is a holistic white hat SEO strategy.

The dictionary definition of holistic is:

“of, concerned with, or dealing with wholes or integrated systems rather than with their parts”

Holistic SEO simply means that you work on everything, the whole system – not just parts.

Many people involved in SEO, do not work in this manner – it’s not uncommon at all to find a website that has had a lot of SEO work done in parts, but the website isn’t doing nearly as well as it should be due to very important parts being completely missed out.

It’s very common to find websites which suffer from one of the following :

• Great on page & off page SEO done – but keyword research not done, as a result the website is concentrating on completely the wrong keywords, and therefore ranking for keywords which do not bring targeted traffic.
• Great offpage SEO, plently of backlinks – but complete lack of relevant content
• Great keyword research done, good on page SEO – but no off page SEO, no backlinks, and therefore very little traffic apart from small amounts of traffic coming from keywords which have very little competition.

The best results come from SEO when done in a holistic way – paying plenty of attention to all area’s, keyword research, on page, and off page. So to conclude, the best seo strategy is not a tactic or a trick, it is simply about paying attention to all of the important parts of SEO.

Source: Ezine Articles

1. Traffic

SEO was created to help web masters to increase their traffic to their site. Most websites are built to be viewed by people searching for information on the Internet and search engines like Google and Yahoo are extremely important in helping website owners accomplish this goal. Search engines hold a great deal of power and should be taken seriously. To become a powerful presence on the Internet you need to be able to take advantage of the power search engines.

Consider this: About 90% of all Internet users make use of search engines like Google, Yahoo, MSN, and other search engines to help them in their online activities. Most users utilize Google as their main search engine. Google generates about 70% of all search related activity on the Internet.

2. Getting a targeted visitor

One of the most successful marketing strategies a web master can use is to perform targeted searches. This marketing technique is not like other techniques, where you could possibly fall short of targeting the correct visitor. These successful web masters know how to divide their market and filter in the right kind of people a specific product, service, or any other specified content. Usually, people are looking for topics they have an interest in, and by you providing the right market to that visitor, will have a definite impact on your business.

3. Behavior of the search engines

Search engines are in no way different than people, they prefer websites that contain quality information about a topic relevant to what the person is searching for. Sites that rank high on the search engines appear there because they are very popular among people as well as the search engines. To have your site ranked on the first page is a great accomplishment to aim for.

4. Cost Effectiveness

It takes more than knowledge to expand your Internet presence to it fullest potential. Optimizing your website will seem like a full-time job and will have an extremely long learning curve, and because of this, most webmasters turn to using SEO tools or using a SEO service to help them with this process. Hiring a SEO firm or expert can be risky. Before you make any deal, you should check out their creditability, the quality of their work, and pricing. Doing so will save you a big headache and a loss of funds.

By keeping these 4 points in mind, you should focus you effort into what is important to your business which is surviving on the Internet. In order for your business to succeed online, you need traffic, but highly targeted traffic. Whether you choose to use a SEO firm or use SEO tools and do it yourself, search engine optimization is critical to your online success. Take another look at the 4 factors above and start completing the best SEO practices to assure you get the results you have been working for.

Traffic is the most important thing when earning money from your website. Without traffic, your website is nothing. Below, I will outline the 3 steps to getting more free traffic to your website.

1. Write Articles

Write good articles related to your website, and submit it to sites such as www.ezinearticles.com. Then, include a link to your website at the bottom of the article. By doing this, people will come and read your articles, and click on your link at the bottom. Then, they would probably put your article on their website, and people form their website will see the link and click on it. Not only is this traffic free, but targeted.

2. Getting Involved in the Community

Get involved. Go to discussion forums related to your website and post. By including a link to your website in your signature, people will see it and once again click on it and visit your website. You should do this on at least 10 different forums, so that you will get a variety of traffic, instead of the same old people in the same old forums.

3. Joint Venture

Joint Venture is like a partnership. All you need to do is come up with a win/win plan. Link Exchange is one example. Make sure you link exchange with websites related to your website so that your traffic will be more targeted, rather than just random traffic.

Follow these steps, and you will see your traffic boost instantly.

Source: http://ezinearticles.com/?3-Steps-to-Getting-More-Free-Traffic-to-Your-Website&id=261199

In present corporate world everyone faces tough competition and businesses that are not having adequate reach among masses can never flourish. This necessity of firm hold over consumers, fortifies the need of web presence or website. To be readily available for consumers 24*7 nothing is as effective as a website but only if it gets proper traffic. SEO New York helps you out in getting prolific traffic on your website as it optimizes the website on all major search engines so that you may not miss even a single moment of serving your consumers. Once you get large traffic on your website, your business automatically gets a boom. As all businesses are distinct from each other, SEO New York understands the needs of every business type and works accordingly.

When a visitor starts searching for particular information or service he goes through only those links that are rated high on search engine listing. That is what SEO service providers offer; they optimize your website so that it may become one of highest rated websites. SEO New York is the most effective option to make your online presence effective and bring more traffic to your site. It gives you a reliable support to flourish and expand your business and strengthens it for winning the tough competition of corporate world. As far as the cost and charges are concerned, SEO New York is very cost effective and affordable. Its charges for optimizing your website are very low as compared to other services providers. It is a fact that website optimization is a cheaper medium for promotion but still it is twice effective in increasing revenues than other mediums. SEO New York makes search engine optimization effective as well as affordable.

It doesn’t matter that whether you are residing in New York or in any other place of world; you can get the advantage of a SEO New York firm’s search engine optimization services everywhere. You will just have to search for SEO New York services and it will be readily available to look after your search engine listing position. There is another effective way that can save a large amount of hard earned money and that is pay per click which is a service for those businesses that want to pay only if the traffic increases. In this you will have to pay only when a visitor will click on your site. Isn’t it more reliable to pay after getting a result only? So make a sensible decision and optimize your website with SEO New York as it is well-versed to fulfill the requirement of present corporate world and is capable of giving your website recognition among internet users.

According to my experience if you have very few backlinks. like 100 or less and PR0, even then your site can be at first page of Google for your keywords.

What I have learned is that getting Google top positions have not much with external linking. Once your site in indexed, it means Google has stored your content in its database. Now Google applies its algorithm and generates the keywords for which your site is best. For example your web page is about SEO tips. Now SEO Tips is the keyword you are targeting. Now let me give you hints how can you get top position for this keyword (SEO Tips).

1) If you are able to purchase the domain like “seo tips” etc, or “great seo tips”… it will be helpful. Although this is not necessary. You can purchase “xyz”, too

2) Use your keywords in your title tag. Like “Great SEO Tips for beginners”.

3) In your keywords tag you may use these keywords: “SEO, Search engine optimization, tips, tricks, articles, seo help”

4) Meta description is not important for Google ranking. But it is displayed as a description of your website when your site shown by Google in search results. If encourages visitors to click on your site. So, you write. “This web page will provide you the tips, tricks and techniques to improve the SEO of your website, to get top Google position.”

5) In body, your page heading should be a H1 tag. This should contain your keywords. It may be like:

“SEO tips, tricks and techniques to get top Google position”

6) Then your first paragraph is very important. It must be at least 200 words long and should contain your keyword (SEO tips) upto 15 times.

7) Then in each following paragraphs, you must create a heading (using H1…H6 tags). Each heading must contain your words SEO tips in different natural formats. Like “SEO tips for beginners”, “advanced SEO tips” etc etc. Again in each of your paragraph of you must incorporate keywords at a rate of about 10% density.

In all the images of your website, you must use the ALT tag and give a description of your image. Don’t forget to add your keyword in the alt tags. Like for your logo image, your ALT tag may be like “Logo of abc site a source of SEO tips” etc. Use the ALT tags of all images.

But remember one thing, dont spam your keywords. Google may penalize you for this. Recommeded key words density by most SEO people is 5-8%. It means if your page has 100 words, then 5-8 should be your keywords. Not less and not much more………

9) You should make your site navigation really simple. It means, from every page of your website, you must be able to reach any other page just be 3 clicks, at the maximum.

10) Make a page called sitemap.html. This must contain all the links of the pages of your website. This will help Google to index all your pages, fast.

11) All of your page name must be very descriptive so that just be reading the name, users and Google must understand the theme. For example: “7-great-seo-tips” etc etc.

12) On each page of your website, there should be links of related pages of your website.

13) Ok, im tired now, Will write more later. Any how i like to see your comments and if you dont agree to my points or want to add some thing, it will be a pleasure

SEO and Driving Traffic to Your Website

Ensure that your website is seen by as many Internet users as possible. The most important aspect of search engine optimization is keywords. Making sure that your website is optimized with the right keywords or keyword phrases is essential.

It is useless to optimize your site with keywords that people do not search for. It is also useless to optimize the site with keywords that are too general. If your website is optimized with such general search words, chances are, search engine users will never be directed to your website.

Many website owners understand how important search engine optimization is to the success of their website, but they do not know how to figure out which words are right. So, here are some suggestions on how to find the best keywords for your website.

• First, you need to use common words. Words that people use when using a search engine, but make sure that they are specific enough to your site so that they do not turn up millions of matches.

• Many people search for a website by using short phrases. Make your keyword a two to four word phrase, but make sure that the phrase is relevant to your topic. Phrases have proven to be a great tool in optimization.

• Include the most popular keywords in your website even if you do not have a high ranking for them. Search engines will notice them and they may be beneficial in the future.

• Think of different ways to express your website. Maybe by what it is selling, the name and location of your company, or a service that you are advertising. Since search engines analyze the entire content of a website, you can receive many rankings for different keywords.

• Try to find keywords that your competitors haven’t found yet. This allows you rank high with little competition.

Finding the best keywords for your website is necessary to your website’s success. Optimizing your site is the only way to increase traffic and business on the Internet. But remember to make sure that you choose relevant search words to work with. Increased traffic to your website will not increase sales if the search engine users are looking for a different product or service. Do not sacrifice relevance. A combination of relevant and popular keywords is one of the best ways to increase your search engine rankings.